Hyperlink is very important in SEO. If you are creating new blog means it should contain cross link that means Link between two pages. That second page also should contain related information of first page. That link also should contain keywords that will help search engines to know the site topics are related to keyword. It will help your readers to stay with our blog for long time. Then bounce rate also will decrease. There should not be more hyperlink. It will irritate the users. And the links should contain relavant information to the first page. If it contains more hyperlink means then users wont go for all links. It will turn to misleading. Adding keywords within hyperlink is important one to get more traffic from users. That keyword that you mention in the hyperlink and content in that page should be relavant one. Then google search engine will crawl your blog easily. It will be the easy way to get my site first in google.
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